I met Pekka Harju-Autti, a Senior Advisor in the Ministry of the Environment, Finland at the recently concluded Delhi Sustainable Development Summit in Delhi, India. We discussed at length how conferences such as the one we were attending only reach out to a particular segment of the society. There is actually no way of quantifying the level of environmental awareness that general people have in the world – of their own city, state or country. People like him (and according to him, my self), are instrumental in promoting that awareness – I and other blog writers do via medium of writing, while people like Pekka do it via conducting studies such as ”Measuring environmental awareness in the world” conducted by the Finnish Ministry of Environment.
“The biggest environmental problem in the world is inside our heads,” says Pekka. He further adds that if we want to improve environmental awareness in the world, it is important to understand the current situation; what is the level of environmental awareness in countries today and what factors affect it.
Today, simply put, the basic problem is the lack of a universal method for measuring environmental awareness.
To overcome this challenge a special internet-based expert survey has been created in the Finnish Ministry of the Environment to compare the state of environmental awareness globally. There are 3 surveys -
Pekka recommends to give your valuable opinions about Environmental awareness in countries at
There is a special survey to compare environmental awareness in different states of India at http://player.myzef.com/zef2011/ajax/?q=3983-dck4f8ff
And, to make a self-analysis on how is your environmental world view compared to many well-known politicians and other famous people at http://player.zef.fi/zef2011/ajax/?q=3981-k55b4668
Here is the screen shot of one of the surveys:
- Key findings of 2012 GlobeScan/SustainAbility Survey
- Rate the Raters 2012 – Globescan/SustainAbility Survey
- Do you buy less, buy better? Find out in RE:THINKING CONSUMPTION report
- Companies scored on Climate Counts Scorecard
- 6 growing trends in Corporate Sustainability – E&Y and Greenbiz survey
- So what if our clothing is toxic!