Is Sustainability sustainable? I don’t think so! At least the way we’ve come to define it. We need to change the narrative that’s being told, change the vocabulary and move from deprivation to aspiration.

Beyond Zero - Building a Green Brand

Beyond Zero – Building a Green Brand

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worn wear

Worn Wear: A film about stories we wear by Patagonia

If at all you want any movie to affect the way you think and act - … [Read More...]


Expectations from Business and Government in context of Climate Change

 Neither the business by it self or the government on its own can … [Read More...]


2012-02-10 18.02.56

India’s most Sustainable Companies rewarded at CII-ITC Awards

Finally "The Good" were rewarded at the CII-ITC Sustainability Awards function which were a manifestation of a larger goal - that of creating a … [Read More...]


Pinning down the high impacts – LCA

Life Cycle Assessment - from birth till death & closing the loop What's the common thread tying Levis, Timberland, Coke, Starbucks, and Patagonia … [Read More...]

Ecodriving traffic

Why some don’t like Sustainable development?

Taking a cue from the book, 'Walking the Talk" by Holliday, Schmidheiny and Watts, published almost 10 years ago, about why no one likes sustainable … [Read More...]


How can you become part of the Green Economy @ World Environmental Day ’12

The tagline for this year's 40th World Environment Day is "Green Economy: Does it include you?" For an ordinary person, this may seem a bit … [Read More...]

Japanese economy

Growth policies that trigger Green economy – II (Japan)

(This article continues in the 4 part series of Policies for Green economy in USA, Japan, China, India by Rangika, Nathan, Gan and Pankaj at Anaheim … [Read More...]


Growing new heart, new organs – Leapfrog advances

Part 2: Leapfrog Advances in Medicine: Stem cells, Genomics, Bio-inspired materials, Regenerative medicine (growing new heart, new organs)  I … [Read More...]


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“Don’t buy this Jacket” – And yet…

If we remember, in November last year, Patagonia came out with a campaign telling people to not to buy their jacket! Why? I tell my daughter to take … [Read More...]


6 things you can do to Environmentally differentiate your Wood – Case Study

If you are a wood company and want to environmentally differentiate yourself from the crowd. How do you do it? Why not look at what HLC did? Bill … [Read More...]


Microcredit -II: KIVA – Online lending platform

KIVA is not a typical microfinance institution but an online platform that connects people who want to lend microloans of as little as $25 to finance … [Read More...]

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