Is Sustainability sustainable? I don’t think so! At least the way we’ve come to define it. We need to change the narrative that’s being told, change the vocabulary and move from deprivation to aspiration.

worn wear

Worn Wear: A film about stories we wear by Patagonia

If at all you want any movie to affect the way you think and act - … [Read More...]


Expectations from Business and Government in context of Climate Change

 Neither the business by it self or the government on its own can … [Read More...]

Beyond Zero - Building a Green Brand

Beyond Zero – Building a Green Brand

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TBL accounting

Look who’s reading your Sustainability Report

(GUEST POST: Pawan Mehra, cKinetics) As India Inc. begins to adopt Sustainability reporting,  investors are likely to be combing through it and … [Read More...]


How to Value Sustainability while Desiring Growth? – Case Study

The question to tackle is: How can you as a company that started small and founded itself on core sustainability principles scale up and maximize … [Read More...]


Why Pavan Sukhdev thinks the mandatory 2% CSR spend is short-sighted

As a part of the ongoing series of my blogposts (read the earlier post here) on the recent legislation by the government mandating compulsory … [Read More...]

CII-ITC Awards

Rewarding “the Good” @ CII-ITC Sustainability Awards

In the movie "The Good, the Bad and the Ugly", the Good finally won, the Bad got killed and the Ugly was left hanging with the scope of turning good. … [Read More...]

BMW i3

BMW’s All-Electric i3: Will This Vehicle Steal Tesla’s Thunder?

When Motor Trend crowned the Tesla Model S the 2013 Car of the Year, it put the electric car manufacturer on a pedestal no one could touch. Now, BMW … [Read More...]


7 Overarching Objectives of Sustainability

Companies pursue Sustainable Business Development (SBD) for a variety of objectives, primarily because the businesses have come to realize that there … [Read More...]

Electronic Waste Survey img

Me and My Electronic Waste – Take the survey

---Survey Closed--- How many pieces of unused, broken or obsolete mobiles, laptops etc. do you have stored at home? What do you do with your … [Read More...]

UNRISD video

Video: Green Economy and Sustainable Development

Here is one video I thought is particularly interesting. Though it's a bit dated (created in the run-up to Rio+20), the video takes the viewer through … [Read More...]


Migros Palm Oil Sustainability – Case Study

An article in a newspaper in 2001 about the unsustainability of the palm oil production had spurred the senior management at Migros to delve into the … [Read More...]

Most Exciting Brands

“An Exciting Brand” may be Hot but not Sustainable!

It seems that the Indian youth doesn't find Sustainability to be either hot, exciting or desirable! Let's see why. Yesterday, The Economic … [Read More...]

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