Is Sustainability sustainable? I don’t think so! At least the way we’ve come to define it. We need to change the narrative that’s being told, change the vocabulary and move from deprivation to aspiration.

Beyond Zero - Building a Green Brand

Beyond Zero – Building a Green Brand

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Expectations from Business and Government in context of Climate Change

 Neither the business by it self or the government on its own can … [Read More...]


YES BANK and TERI sign MoU to Promote Sustainable Development in India

Press Release New Delhi, January 10, 2014: YES BANK, India’s fourth … [Read More...]


Most Exciting Brands

“An Exciting Brand” may be Hot but not Sustainable!

It seems that the Indian youth doesn't find Sustainability to be either hot, exciting or desirable! Let's see why. Yesterday, The Economic … [Read More...]

CII-ITC Awards

Rewarding “the Good” @ CII-ITC Sustainability Awards

In the movie "The Good, the Bad and the Ugly", the Good finally won, the Bad got killed and the Ugly was left hanging with the scope of turning good. … [Read More...]

Wishpark, UK

Creating Sustainable Design using Place-making

GUEST POST: Kate Marillat The making, building, designing of a place used to be the sole responsibility of town planners, developers and … [Read More...]

Corporate Governance

Promoting Corporate Responsibility

Companies and the industry at large can take certain measures that will promote corporate responsibility. Such measures may be regulatory or … [Read More...]


What Green Marketing will achieve that Traditional Marketing won’t?

In spite of its incredibly long run in the business, an inherent problem exists in the traditional marketing approach - it achieves its goals and … [Read More...]

2011-10-13 11.00.56

Is India’s growth Sustainable?

Growth for the sake of growth is the ideology of the cancer cell - Edward Abbey Growth is good - but at whose expense? That is the question that … [Read More...]


How do you like your coffee?

Last week I was at Freshness Burger, a Japanese fast food chain. Embossed on the stirrer given with my coffee were these words: Use the stairs … [Read More...]


Why we continue to see unsatisfactoriness of Rio Declaration running up to Rio+20?

The Rio Declaration of 1992 laid down 27 principles pertaining to environment and development. Here are 10 of those 27 principles along with what I … [Read More...]

Falcon Water Free Urinals

Relax. Go easy on water with Water Free Urinals

That's the picture I stared at stuck right in front of me while doing it in the washroom of DLF Promenade, an upmarket mall in Delhi built by the DLF … [Read More...]


The Roadmap to Sustainability

The first thing to make Triple Bottom Line (TBL) accounting a success is to gain allies in different domains and sub-domains, like Development, … [Read More...]

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